I help brands find their personality and use words to bring them to life. Mostly at W+K, now on my own two feet. 



Meta 🌟 Uber 🌟 NotCo 🌟 Chambord 🌟 IKEA 🌟 Tommee Tippee 🌟 Accor 🌟 Nike 🌟 Google 🌟 Lurpak 🌟 Unilever 🌟 Honda 🌟 Three 🌟 Orange 🌟 Prada 🌟



You can peep at more of my creative work here    


 
Notes & Extracts


I updated IKEA Family’s tone of voice for over 100 million members in 26 countries. Want to know more? Say ‘Hi’ to a member of staff, and let’s get you settled in.

I defined the voice of new normal milk. You can slurp NotMilk, enjoy my words, and protect the planet. All at the same time. You’re welcome.

I helped Uber launch in Australia, inspiring drivers to follow their dreams. Whatever drives you, drive with Uber.

I helped MSquared rewrite the rules of reality. How? By articulating Improbable’s vision of a truly interconnected metaverse, powered by their own technology, MSquared.

I brought More People together with Facebook. Connecting Communities over shared interests and experiences, all through Facebook Groups.

I started a global carbon movement with Puro.Earth. The client had a groundbreaking idea that needed rapid visibility with clear messaging and an attention-grabbing brand. On it!

I wrote the social copy for everyone’s favourite pink drink. Why? Because no reason.

Hungover? I can fix that. Meet Ohayo. Drink before bed, wake up, feel good. Let tomorrow say thank you. Kampai!  


Oh, and I can write a pitch-winning manifesto, or two... Just ask.


Recommendations 
 
“Katie is a force of creative nature, who I had the pleasure of working with (for many years) at Wieden + Kennedy. If you want a creative leader, conceptual thinker / doer / activist then look no further” ~  Sam Brookes



“It was a pleasure to work with Katie at W+K. She is a creative thinker who understands digital and interactive work inside out. I'm proud to have worked with her. If you ever get a chance to hire her, don't hesitate.” ~ Roo Reynolds